Newsletter Subscribers: Grow Your Email List

The Newsletter Subscribers feature helps you build an email list through a simple signup form on your website. It's perfect for collecting emails for announcements, promotions, new release alerts, and event invitations—without requiring customers to provide their full address.

What You Can Do

• Add a lightweight signup widget to your website
• Collect customer names, emails, and phone numbers
• Manually add subscribers from in-person signups
• Export your entire subscriber list to Excel
• Integrate with your VIP Members list

Adding the Newsletter Widget to Your Website

The newsletter widget is a compact signup form you can embed anywhere on your website. It's simpler than the VIP form—just name, email, and phone.

Step 1: Get Your Widget Code

1. Navigate to Guests → Newsletter
2. Click the Get Widget button in the toolbar
3. Copy the embed code displayed in the popup

[SCREENSHOT: Get Widget popup showing the newsletter embed code]

Step 2: Add to Your Website

1. Open your website editor (WordPress, Squarespace, Wix, or your HTML files)
2. Navigate to the page where you want the signup form—footer, sidebar, or dedicated page
3. Paste the embed code where you want the form to appear
4. Save and publish your page

The widget displays a clean signup form with:

• First Name and Last Name
• Email Address
• Phone Number

When visitors submit the form, they'll see a "Thanks for signing up!" confirmation.

Manually Adding Subscribers

For customers who sign up at your taproom, events, or over the phone:

1. Go to Guests → Newsletter
2. Click Add Subscriber
3. Enter the customer's information:
   • First Name and Last Name (required)
   • Email (required)
   • Address, City, Province/State, Postal/Zip, Country (optional)
4. Click Save

[SCREENSHOT: Newsletter subscriber form]

Managing Your Subscriber List

Viewing Subscribers

Your newsletter list shows all subscribers in a sortable table with their name, email, city, province, and signup date. Click any column header to sort.

Editing a Subscriber

1. Click on the subscriber's row in the list
2. Update their information
3. Click Save

Removing a Subscriber

1. Click on the subscriber's row
2. Click the Delete button
3. Confirm the deletion

Exporting Your Subscriber List

Export your newsletter list to Excel for use with email marketing platforms like Mailchimp, Constant Contact, or Campaign Monitor.

1. Go to Reports → Guests → Newsletter List
2. Click Export in the toolbar
3. Choose Excel to download a spreadsheet

The export includes: ID, First Name, Last Name, Email, Address, City, Province, Postal Code, Country, and Signup Date.

Newsletter vs VIP: Which to Use?

Feature	Newsletter	VIP Members
Email collection	Yes	Yes
Full address	Optional	Yes
Widget form size	Compact	Larger
Best for	Quick signups, email blasts	Loyalty programs, Mug Clubs

Tip: VIP members can automatically be added to your newsletter list when they check the newsletter box—so you don't need to maintain two separate signups.

Tips and Best Practices

• Place it prominently - Add the widget to your footer, homepage, or a popup for maximum signups
• Keep it simple - The newsletter widget's compact size makes it less intimidating than a full contact form
• Set expectations - Tell visitors what they'll receive: "Get notified about new releases and taproom events"
• Export regularly - Download your list monthly to sync with your email marketing platform
• Use both lists together - Newsletter for casual followers, VIP for your most engaged customers

Learn More

For collecting full contact information and managing loyalty programs, see our VIP Members Guide.